Today’s Tip: Want to Triple Your Number of Informational Interviews Overnight?

This one has a real simple answer! Don't call them "Informational Interviews". Instead, ask people for "Informational Meetings". This slight change in wording will at least triple the number of informational meetings that are accepted and scheduled.

The reason behind this is psychological. An employee of your "targeted company" feels that they have the power and authority to schedule a meeting at their discretion. However, when asked for an "Informational Interview" they pause and think to themselves:

• "Do I need them to fill out an application?"


• "How do I obtain an application?"


• "Do I have to get HR's permission?"


• "Since we don't have an open position in this area, is this legal?"


• "Will I get in trouble for officially INTERVIEWING someone?"


• "Is this part of my job responsibilities?"


• and many more...

Thus, you are probably given a "push-back" excuse on why they can't (or won't) conduct an informational interview with you. By changing one word, you are more likely to get that "Okay, I will meet with you" answer that you are looking for (especially if you pose a win-win for both sides to meet and talk).

In addition, when you ask for these informational meetings, offer to conduct them during lunch or after-hours at a local Starbucks or Panera Bread. This will help them overcome any potential obstacles that some employees might have in meeting with you.